Most catalogs are accumulated one product decision at a time. Products launch for valid reasons, remain because they still sell, and continue drawing inventory, advertising, operational capacity, and executive attention long after their strategic role becomes unclear. Individually reasonable choices can collectively dilute the portfolio.
The Catalog Strategy Workshop helps leadership evaluate products as contributors to a commercial system. It clarifies the role each part of the assortment should play, examines where products create or consume value across the portfolio, and identifies where resources should be concentrated. The objective is not indiscriminate SKU reduction. It is a stronger portfolio—one that creates meaningful customer choice, improves Amazon’s commercial opportunity, and directs organizational investment toward the products that matter most.
