
Amazon performance is produced across the organization. Commercial leadership sets objectives, marketing shapes demand, supply chain manages availability, operations execute, finance evaluates economics, and data or technology teams support the system. When those responsibilities are not connected by clear ownership and governance, the business becomes reactive. Decisions slow down, tradeoffs remain unresolved, and the same problems return in different forms.
The Operating Model Review evaluates the organization behind Amazon performance. It examines how responsibility is distributed, how decisions move, where accountability breaks down, and whether the current operating rhythm helps leadership learn and act. The result is a practical model for running the business with greater clarity: defined ownership, stronger cross-functional governance, more effective decision processes, and an organization capable of improving Amazon performance over time.